Brand awareness begins with consistent voice and messaging across all channels.
Whether I’m writing for general consumers, trade buyers, mental health professionals, parents, or teens—brand voice consistency is key!
As a Senior Marketing Copywriter at a self-help and psychology publisher, I carefully tailor my copy to speak directly to the heart of the intended audience—while still maintaining the voice of our company’s brand.
Here are just a few examples of my work with ads and catalog copy for trade, mental health professionals, the gift market, and general consumers.
Trade Ad for Publishers Weekly.
Highlighting the company’s history of publishing evidence-based self-help resources written by leading mental health professionals, this ad helps build brand awareness across the book industry.
Gift catalog copy.
Professional catalog copy.
Trade Ad for Baker + Taylor.
Promoting the company’s new line of “Pocket Therapy” books for balancing emotions, managing anxiety, and dealing with chronic stress.
These gift catalogs feature the company’s latest books, as well as classic backlist best-sellers. The copy here is tailored to speak directly to the gift market buyer.
This catalog offers books to help mental health professionals in their practice, as well as client resources. The copy speaks directly to the therapist by acknowledging the unique obstacles that can arise in treatment, and providing tools to help clients practice the skills they have learned between sessions.
