EXPERIENCE

New Harbinger Publications, Senior Marketing Copywriter, Sep 2017 – Present

  • Create compelling back cover, catalog, and SEO web copy for our books, adjusting voice and tone to resonate with specific markets—including professional, consumer, gift, trade, and academic audiences.

  • Serve as chair of the titling committee and personally titled the New York Times bestseller Adult Children of Emotionally Immature Parents, strategically identifying a core, untapped audience.

  • Write engaging copy for email campaigns, headlines, and special collateral, enhancing brand visibility.

  • Train and oversee junior and freelance copywriters, improving team efficiency through effective coordination, collaboration, and mentorship, and maintain and adjust the house style guide as needed.

New Harbinger Publications, Marketing Copywriter, April 2012 – Sep 2017

  • Created back cover copy for New Harbinger, Context Press, and Instant Help Books.

  • Developed copy for collateral requested by Sales (direct mail, newsletters, sell sheets, and ads).

  • Wrote catalog copy targeting different markets, including trade, consumer, professional, and gift.

  • Implemented SEO for web copy, including keyword research, implementation, and analysis.

57 Degrees Magazine, Contributing Writer, Jul 2010 – Jul 2012

  • Interviewed Bay Area entrepreneurs for quarterly magazine.

WebJuice LLC, SEO Web Copywriter, May 2011 – Apr 2012

  • Created, edited, and managed website content for clients.

  • Optimized content using SEO best practices, resulting in an increase in organic traffic.

  • Trained new copywriters and drafted a company handbook on SEO content creation.

Self-Employed Freelance Reporter, Aug 2010 – Nov 2011

  • Conducted on-the-scene reporting for local San Francisco news and events.

  • Published articles in The Castro Courier and The Potrero View.

 

Curve Magazine, Editorial Assistant, Oct 2009 – Oct 2010

  • Ensured high-quality content and accuracy by providing editing, proofreading, and copyediting.

  • Enhanced the depth and credibility of the Curve brand through extensive research for articles.

  • Contributed to engaging and diverse content by conducting interviews with celebrities and notable personalities in the LGBTQ+ community.